TBWA\Chiat\Day — Backslash (Cultural Insights Studio)

At Backslash, TBWA\Chiat\Day’s cultural insights studio, I was part of the founding team and served as lead creative, translating cultural trends into stories brands could actually use. Through interviews, mini docs, and original reporting, we spotlighted the creators and voices shaping what is next in culture.

Role: Executive Creative Lead and Video Director