I started as a one-man-band TV news reporter, writing, shooting, and editing my own stories, which shaped how I approach storytelling today: finding the human angle and making it resonate.

Over the past 15+ years, I’ve worked across networks like Fuse, VH1, and Complex, and inside agencies like Maximum Effort, Hartbeat, and TBWA\Chiat\Day — where I was the creative lead at Backslash, the “always on” team helping turn cultural trends into ideas and content used across a global network.

My work spans commercials, brand storytelling, episodic series, and thought leadership.

I partner with brands, talent, and leadership teams to shape stories that actually connect.

I’m also a content creator myself, with close to 50K views on YouTube and 435K likes on TikTok, and I perform stand up comedy, which keeps my storytelling sharp… and a little unexpected.