My name is Chay (pronounced “Ch-ayyyyyy”). I’m a Creative Director who lives where big ideas meet real-world execution. I lead with creative vision, but I got my start as a one-man creative who could concept, produce, shoot, and edit everything myself. That hands-on background shaped me into a storyteller who knows how to make meaning within the boundaries of time, budget, and production reality. I’m also fluent in social storytelling, from TikTok hooks to YouTube pacing to Instagram repeatable formats, and I can build attention-grabbing content with nothing more than a phone and a deadline.

With over 15 years in storytelling and production, I’ve created award-winning, culturally resonant work for brands that don’t just want attention; they want connection. I love partnering with talent, agencies, and brands to develop ideas that move people and deliver real impact. I’m drawn to work that balances heart and wit. I love writing content with a touch of humor, the kind that feels human, clever, and unexpected. I also dabble in stand-up comedy, which keeps my storytelling sharp and my timing even sharper. I get most excited by brands that know who they are and have a clear vision of who their audience is. My role is to help them express that vision through storytelling that connects deeply and authentically with their audience.